phenotypsetter stands for an attitude for playful, unconventional, forward, and creative concept for clothes. Taking a conceptual approach, phenotypsetter attempts clothes in another shape, construction, material, visual and style, allowing them to be made in a witty and novel approach. The way they dress doesn’t confine to our gender and body. phenotypsetter does not set visually a definite style, and disregards trend and norms. They appreciate art and incorporate handmade details into the design for alternative textures of fabric and graphics. phenotypsetter started with gender neutral ready-to-wear, women and accessories lines are added later for diversified creations. Currently phenotypsetter is selling at their own shop at PMQ, online shop, select shops and e-marketplaces. Phenotypsetter also showcases seasonal collection at Fashion Week in Paris, Tokyo, Shanghai and Hong Kong, with stockiest in Europe, Middle East and China. Pop-up stores were held in Tokyo, Shanghai and Hong Kong. Years of experiences and encounters in the fashion industry have also influenced them to start reforming to a sustainable way of doing wearable and incorporate the circular economy concept. They’ve started to host upcycle workshop and work on new product line and user experience since 2019. Remarks: sorry that the images quality are low res as the computer was out of order last week and we can only screen some images from the brand's IG account