HOYTV, a local TV broadcasting company, is proud to present an exciting TV series consisting of a minimum of 4 episodes. This captivating series will explore a wide range of topics including HKDF Core Events, GDTP activities, denim culture, and lifestyle. The series will take a deep dive into the following: HKDF Core Events: Experience the vibrant and dynamic HKDF Core Events taking place in Hong Kong between 3 Nov and 31 Dec 2023. GDTP Activities: Get an exclusive look into the exciting GDTP activities happening in Hong Kong during December 2023. These captivating episodes will be broadcasted on a carefully selected local TV channel, reaching a wide audience. Additionally, we will leverage various promotional platforms such as on-air promotion, social media platforms, and in-train broadcasting to ensure maximum exposure. We will curate select video clips to further promote HKDF and its engaging events. To add a local touch, we are thrilled to invite a talented local artist or YouTuber to host these episodes, bringing their unique flair and insights to the series. Stay tuned for a mesmerizing TV series that celebrates HKDF, showcases GDTP activities, explores denim culture, and delves into the vibrant lifestyle of Hong Kong. Each episode will have specific content areas: Episode 1: Highlighting the development of denim and introducing different types of denim and styling, including Hong Kong denim and vintage denim with a Denim Modelling Competition. Episode 2: Visits to denim factories and feature the AI denim with interviewing young denim designers and showcasing local denim brands like York Jeans to share collective memories, promote denim culture and lifestyle. Also, models from different age groups will be invited to present their designs. Episode 3: Interview HKDI design students at the newly opened Denim Studio and talk about the upcycling design of denim by exploring the core events of HKDF with a GDTP applicant, from Central Market to Shum Shui Po fabric wholesale district. Episode 4: To continue the research from HKDF’s core events, a mini denim upcycling design challenge would be hosted by a GDTP applicant, and discuss the diversity & future of denim. The TV series will be developed from October to November 2023 and is expected to be released in early December 2023. It will serve as a significant post-event promotion activity for HKDF, the denim industry, and to enhance public awareness and artistic appreciation of denim. Through a series of TV episodes hosted by a popular local artist or YouTuber, the HKDF core event, denim design, culture, lifestyle, stories, and the industry will be introduced to the general public, promoting the fashion and denim industry as a whole.